Overview
- The family announced the decision on Tuesday and plans to dissolve the company on May 31, 2027, ending production and all ten branches that serve Celle and nearby Nienhagen.
- About 120 employees are affected and the owners say they will keep the business running through the wind-down while informing and supporting staff during the transition.
- The family cites the need for large investments in modern ovens, production equipment and energy-efficiency upgrades as a key reason they cannot responsibly continue.
- Owners also point to a long-running difficulty in recruiting and retaining qualified apprentices and young skilled bakers, which they say undermined long-term succession and operations.
- Local reaction has been one of regret and personal memories on social media, and the closure highlights wider pressures on small family bakers from rising energy costs, higher capital needs and competition from low‑cost retailers.