Overview

• Charlotte Tilbury unveiled Dion as the face of its Christmas push on Oct. 1 with campaign images and behind-the-scenes footage across brand channels.
• The ads use Dion’s recording of “I’m Alive,” which she says underscores a message of resilience and joy.
• The campaign debuts Star Confidence Eau de Parfum, crafted by perfumer Juliette Karagueuzoglou with warm floral notes including jasmine sambac, davana, patchouli, blackcurrant and oakmoss, using a formula the brand says is 84% naturally derived and lasts up to 18 hours.
• Visuals show Dion dancing beneath a giant disco ball, holding the perfume bottle, and appearing alongside Charlotte Tilbury in disco-lit scenes.
• Founder Charlotte Tilbury tied the partnership to Dion’s high-profile Olympics return after her 2022 stiff-person syndrome disclosure, calling her an inspiration for strength and self-belief.