Overview

• Charlotte Tilbury confirmed on Oct. 1 that Dion, 57, leads its holiday 2025 campaign, soundtracked by her 2002 hit “I’m Alive,” which she called a celebration of resilience and joy.
• The launch introduces Star Confidence Eau De Parfum, crafted by perfumer Juliette Karagueuzoglou with warm floral notes including jasmine sambac, davana, patchouli and blackcurrant.
• The brand says 84% of the fragrance formula is naturally derived and the scent is designed to linger for up to 18 hours.
• Disco-lit visuals show Dion on a gift-strewn stage holding the rose-colored bottle, styled in a feathered Dsquared2 jumpsuit and a full face of Charlotte Tilbury makeup.
• Founder Charlotte Tilbury cited Dion’s Paris Olympics return in praising her resilience, and the campaign also features Jourdan Dunn, Quenlin Blackwell and Bella Tilbury.