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Celebrity Traitors Returns With Format Twist and Record UK Debut

Early rule changes reshaped play, drawing record audiences and leaving the first episodes on a tense cliffhanger.

Overview

  • The series launched on Thursday, October 1, when Claudia Winkleman opened play at Ardross Castle and selected two initial Traitors under a new format that began with a pair rather than a trio.
  • One of those Traitors openly admitted their role very early in the first episode, which prompted immediate suspicion from fellow contestants and intense viewer discussion about that move.
  • Producers gave the initial Traitors a combined power to recruit a third player or to eliminate a contestant, a twist that produced a cliffhanger at the end of the opening shows without resolving who would join or leave.
  • The premiere drew an average audience of 8.9 million viewers with a peak of about 9.1 million and the second episode sustained very large overnight figures with a peak near 8.6 million and an average around 8.5 million.
  • Production has highlighted a dedicated welfare team and said there was a brief on‑set pause related to a contestant’s wellbeing, and the series builds on the franchise’s recent high ratings and companion programming for BBC One and iPlayer.