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Celebrity Traitors’ Joe Marler Takes Shoreditch ‘Mini-Break’ for Loveholidays Stunt

The staged sighting promotes loveholidays research on limited winter daylight, pointing to strong demand for sunny getaways.

Overview

  • Marler was photographed on a sun lounger and building sandcastles by a Shoreditch roadside in central London.
  • The appearance is part of a loveholidays campaign, with Marler saying he is teaming up to go on a “mini-break in their billboard.”
  • A new OnePoll survey of 2,000 working adults, commissioned by loveholidays, reports full-time workers average about 1.5 hours of winter daylight each week.
  • The research finds 58% often commute in darkness and 56% say they can go four days without seeing daylight, with many citing lower mood and energy.
  • Seventy-six percent believe a winter getaway would benefit mental wellbeing and 81% say they feel happier in summer, highlighting interest in sun-seeking breaks.