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Celebrity-Led Relief Scales Up in Punjab Floods With Dosanjh Adopting 10 Villages

Celebrity interventions have shifted from messages to operational commitments supporting rescue, livestock care, home rebuilding.

Overview

  • Punjab's flood crisis, triggered by overflow of the Sutlej, Beas and Ravi after upstream rainfall, has affected over 1,000 villages and damaged more than 61,000 hectares of farmland across 12 of 23 districts.
  • Diljit Dosanjh adopted ten worst-hit villages in Gurdaspur and Amritsar, with teams delivering water and hot meals and outlining structured programs to rebuild homes, livelihoods and livestock in coordination with local administrations and NGOs.
  • Ammy Virk announced the adoption of 200 houses to support families who lost shelter, framing the effort as a step toward stability and dignity for displaced residents.
  • The Sonu Sood Foundation launched a dedicated helpline for flood victims (+91 7888675107), while Malvika Sood coordinated on-ground distribution of relief materials.
  • Material and morale support expanded as Gippy Grewal sent silage for cattle in Ajnala, Karan Aujla donated a motorboat to an NGO in Ludhiana, and figures including Vicky Kaushal, Sonam Bajwa and Bhumi Pednekar urged donations; Jasbir Jassi said Salman Khan and Sanjay Dutt pledged to help recovery.