Celebrity Cruises Announces Entry Into European River Cruise Market with 10 New Ships

The Caribbean Group brand plans to launch its first river cruises in 2027, offering luxury experiences inspired by its Edge Series ocean ships.

Celebrity Cruises, a premium brand under Royal Caribbean Group, will debut its river cruise line in 2027 with an initial fleet of 10 ships.
The new river cruise ships will draw design inspiration from Celebrity's Edge Series ocean vessels, known for their innovative features and upscale accommodations.
Celebrity River Cruises will focus on culturally and historically significant European destinations, though specific itineraries have not yet been announced.
The company aims to leverage its brand recognition, loyalty programs, and reputation for luxury to compete in the growing river cruise market.
Bookings for Celebrity River Cruises are expected to open later this year, with more details on ship design and itineraries to be released in the coming months.