Overview

• Celebrity Cruises, a premium brand under Royal Caribbean Group, will debut its river cruise line in 2027 with an initial fleet of 10 ships.
• The new river cruise ships will draw design inspiration from Celebrity's Edge Series ocean vessels, known for their innovative features and upscale accommodations.
• Celebrity River Cruises will focus on culturally and historically significant European destinations, though specific itineraries have not yet been announced.
• The company aims to leverage its brand recognition, loyalty programs, and reputation for luxury to compete in the growing river cruise market.
• Bookings for Celebrity River Cruises are expected to open later this year, with more details on ship design and itineraries to be released in the coming months.