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Celebrity Chef Criticizes Meghan Markle’s ‘As Ever’ Holiday Line Over Pricing and Royal Branding

Jameson Stocks argues the limited-edition goods target affluent buyers rather than everyday shoppers.

Overview

  • As Ever’s holiday collection features wines, honey, candles, spice kits and a signature fruit spread.
  • Listed prices include a £26 Marlborough Sauvignon Blanc, a £70 Napa Valley Brut, £49 honey, a £50 candle and £13 spice kits.
  • Stocks, who has cooked for King Charles III, told the Daily Express that Meghan is “exploiting everyday people” and “using the royals as a marketing tool.”
  • He claimed the products are overpriced, described the white‑label offerings as “nothing more than a joke” and alleged limited runs are used to drive sellouts and resale interest.
  • He contrasted his own brand as built for accessibility and suggested, in his view, that the late Queen would not have approved of the strategy.