Overview
- Jameson Stocks criticized the new As Ever holiday collection in interviews reported by the Daily Express and echoed by outlets including The Mirror US and Geo News.
- He said the line "profits heavily off the royal name" and called £49 honey and other items overpriced, urging shoppers to seek better value elsewhere.
- Stocks labeled some offerings as white‑label products and claimed limited editions serve as a tactic to drive sellouts and potential resale demand.
- Reported price points include £50 candles, £49 honey, £13 spice kits, a £26 Marlborough Sauvignon Blanc, and a £70 Napa Valley Brut.
- The collection is currently on sale for the holiday season, and coverage to date cites criticism and pricing details without independent verification of sourcing or product quality.