Overview
- The two-part Christmas special aired its first episode on December 29 on BBC One and iPlayer, with the conclusion set for December 30 at 9pm.
- Teams traveled to Lapland to create and market gingerbread biscuits, which have been on sale since November 14 at major UK retailers, raising money for BBC Children in Need.
- Lord Alan Sugar highlighted the added pressure of real-world sales, with Karren Brady and Mike Soutar observing as Tim Campbell was unavailable for filming.
- On-screen frictions featured prominently, including clashes between AJ Odudu and Rob Rinder, Eddie Kadi’s self-described ‘villain’ turn, and a chaotic brainstorming session.
- Thomas Skinner grew emotional on his return as Sugar joked about his ‘celebrity’ status, while social media reaction to the opener was divided and media reports suggest a full celebrity series is planned for 2026.