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Celebrity Apprentice Christmas Special Draws Mixed Reaction After First Night

The charity two-parter sends 12 famous faces to Lapland to create gingerbread biscuits now on sale nationwide to raise money for Children in Need.

Overview

  • The first of two episodes aired at 9pm on December 29 on BBC One and iPlayer, with the conclusion due tonight at the same time.
  • Twelve celebrities split into teams to develop, brand and pitch gingerbread biscuits, with products available since November 14 across major retailers including Asda, Tesco and Amazon.
  • Baroness Karren Brady and Mike Soutar served as Lord Alan Sugar’s advisers for the specials, with Soutar stepping in as Tim Campbell was unavailable.
  • On-screen tensions featured prominently, including a clash between AJ Odudu and project manager Rob Rinder, echoing cast accounts of contestants turning on each other.
  • Viewer response was sharply divided and critics were split, while separate coverage noted the BBC formally rejected Thomas Skinner’s recent claim of manipulated Strictly public voting.