Overview

• Ceconomy has converted 14 Saturn locations to Media Markt stores since January 2025, bringing total Media Markt outlets in Germany to over 300.
• By autumn 2024, the number of Saturn outlets in Germany had dropped from about 150 to 87 under Ceconomy’s brand streamlining strategy.
• Despite the rebrandings, Ceconomy asserts that Saturn will remain an essential part of its business strategy.
• Loyalty benefits for both brands will be unified next week, allowing customers to earn and redeem points interchangeably.
• Ceconomy operates over 1,000 stores across 11 countries, with Media Markt serving as its flagship brand outside Germany.