Overview

• Ceconomy has converted 14 more Saturn stores to Media Markt locations since January 2025, reducing Saturn outlets to 87 as of autumn 2024 and boosting Media Markt to over 300 locations.
• The company will merge Media Markt and Saturn loyalty programs next week, enabling customers to earn and redeem points across both brands seamlessly.
• Ceconomy asserts the Saturn brand remains integral to its retail strategy despite the ongoing store rebranding.
• In addition to consolidation, Ceconomy is investing in store modernization to streamline operations and reflect consumer preference convergence between the two brands.
• Recent half-year financials show a 5.9% revenue increase to €12.8 billion and a 14.3% rise in adjusted EBIT to €289 million, underscoring robust growth under the unified retail network.