CDU's Election Handbook Reveals Strategy for NRW 2025 Local Elections

The 171-page guide emphasizes early voter engagement, concise messaging, and creative outreach methods, including leveraging Karneval celebrations.

The CDU in North Rhine-Westphalia has released a detailed handbook outlining its strategy for the 2025 local elections, focusing on structured and early voter engagement.
The guide advises candidates to limit door-to-door interactions to three minutes and to target areas with high voter potential during optimal times of the day.
Karneval celebrations are highlighted as an opportunity for informal voter outreach, encouraging participation in events like parades and Aschermittwoch gatherings.
The handbook stresses the importance of selecting relatable candidates who embody qualities like authenticity, friendliness, and community connection.
Social media, particularly TikTok, is emphasized as a key platform, with guidance on creating dynamic, attention-grabbing content to maximize voter reach.