Overview

• Party officials say the instrumental Einlauflied, titled “Wieder nach vorne,” is now the standard entry music for Chancellor Friedrich Merz at CDU events.
• The track was created with the Hamburg advertising agency Guru in coordination with the CDU central office.
• The new hymn replaced an Avicii sound the party had used previously for Merz’s entrances.
• Composer Ralph Siegel criticized the piece as unpleasant and likened it to an AI-generated track in comments to Bild.
• At a North Rhine-Westphalia appearance, local organizers did not follow the directive and played a different song, highlighting uneven implementation after earlier music disputes involving artists like Herbert Grönemeyer.