Overview
- City officials reported distributing Rosca de Reyes portions and drinks to roughly 28,000 people at the Ángel de la Independencia, alongside toy giveaways for thousands of children.
- Organizers publicly credited dozens of bakeries and ingredient suppliers for the monumental rosca, with officials highlighting coordinated production and branded support across the supply chain.
- Municipal celebrations continued on January 6, including León’s Caravana de Reyes that delivered more than 5,000 roscas and toys across neighborhoods, plus alcaldía events such as Magdalena Contreras’ community gathering.
- Retail activity framed the season as chains offered timed giveaways—Bodega Aurrera handed out free slices on January 5—while a video of shoppers cutting a rosca inside a Costco drew wide online debate over etiquette and hygiene.
- Industry figures underscored the economic scale—business groups cite millions of roscas sold and multi‑billion‑peso spending—yet traditional toy vendors in Mexico City reported steep sales drops, with some citing declines of up to 85%.