Overview

• The campaign will cease when the current ad contract expires at month’s end after funding changes tied to an HHS overhaul reduced backing for the CDC office that ran it.
• Independent evaluations by RTI International found ad flights triggered surges in 1-800-QUIT-NOW calls and online engagement, with sharp declines when ads paused.
• Research estimates the effort prompted millions of quit attempts and more than one million long-term quits between 2012 and 2023.
• Analyses report the campaign saved billions of dollars in health care costs by preventing smoking-related illnesses.
• Public health experts warn state quitlines could scale back counseling or nicotine-replacement therapy or even close without federal support.