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CCTV Keeps LaLiga Off Air After Mbappé's Comments

The blackout could cost LaLiga and Spanish clubs significant broadcast and sponsorship revenue in China.

Overview

  • The dispute began in late October when Kylian Mbappé said a meme superimposed his face on a “Chinese dictator,” a remark widely read as a reference to Mao Zedong.
  • CCTV suspended LaLiga broadcasts on Monday and remained off the state schedule through Nov. 1, removing recent matches and showing no Real Madrid fixtures in its programming or archives.
  • Migu, the exclusive digital rights holder for LaLiga in China through 2029/30, streamed most weekend matches but omitted Racing de Santander–Real Madrid and removed some past Real Madrid content from its service.
  • Several Chinese companies ended commercial ties with Mbappé and the player issued apologies in French, English and Chinese while LaLiga’s president sent a letter to China Media Group that was acknowledged but did not prompt a public reinstatement.
  • The episode highlights how references tied to Mao Zedong remain politically sensitive in China and underscores the immediate commercial risk to Spanish football from state media actions and platform-level content choices.