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Cécred Launches Five-Product Protection Collection for Protective Styles

Powered by the brand’s PhytoFerment technology, the range targets scalp relief for wigs, braids and extensions.

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Overview

  • Online sales begin August 25 at cecred.com, with Ulta Beauty stores set to stock the collection in September.
  • Cécred will host an immersive pop-up at Lume Studios in New York City on August 23 featuring samples, gifts with purchase and stylist-led education.
  • The lineup includes Scalp Refreshing Spray ($38), Detoxifying Shampoo ($39), Detangling Spray ($28), Oil Ritual treatment ($48) and Hair & Scalp Balm ($36).
  • Formulas feature the proprietary PhytoFerment blend with bioactive extracts such as goldenrod, goldenseal and purple willow bark to soothe, cleanse and support scalp health.
  • The brand positions the release as addressing a long-underserved need for those wearing protective styles, with Tina Knowles highlighting the Detangling Spray as a family favorite.