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CCPA Penalizes 24 Coaching Centres for Misleading Advertisements

The Central Consumer Protection Authority has issued 49 notices and imposed Rs. 77.60 lakh in penalties following violations of 2024 advertising guidelines.

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Ahead of JEE results, CCPA warns coaching centres against misleading ads
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Overview

  • The CCPA has taken action against 24 coaching centres for violating the Consumer Protection Act, 2019 and the Guidelines for the Prevention of Misleading Advertisements in the Coaching Sector, 2024.
  • A total of 49 notices were issued, with penalties amounting to Rs. 77.60 lakh, targeting deceptive advertising and unfair trade practices.
  • Violations include false guarantees of success, non-refunded fees after cancellations, and deficiencies in promised services.
  • Coaching centres are required to clearly disclose key details in advertisements, such as student ranks and course specifics, while avoiding misleading claims.
  • The guidelines, introduced in November 2024, aim to enhance transparency and protect students and families from exploitative practices in the coaching sector.