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CCPA Fines Vision IAS Rs 11 Lakh for Misleading UPSC Ads in First Repeat-Offence Case

The regulator said the institute concealed which services most featured achievers actually used, qualifying the promotion as a misleading advertisement under the Consumer Protection Act.

Overview

  • An investigation found only three of 119-plus touted successes were foundation-course students, while 116 used test series, Abhyaas tests or mock interviews.
  • Advertisements touted “7 in Top 10, 79 in Top 100” for CSE 2023 and “39 in Top 50” for 2022 alongside names, photographs and ranks of candidates.
  • Officials said selective disclosure created a false impression of enrollment in high-fee foundation programs and used student identities without proper authorization.
  • The order treats Vision IAS, registered as AjayVision Education Pvt Ltd, as a repeat violator and applies a higher penalty to deter deceptive claims on enduring web pages.
  • The CCPA has issued 57 notices to coaching firms and levied roughly Rs 1.09 crore in penalties across 28 institutes, with directions to withdraw misleading promotions.