Overview

• The order requires full Rs 50 reimbursement in cash to users who qualified under the offer rather than limited in‑app tokens.
• Rapido must withdraw the campaigns immediately and submit a compliance report within 15 days.
• Investigators found the promised ₹50 was issued as expiring “Rapido coins” redeemable only for bike rides and often capped at “up to ₹50”.
• Disclaimers appeared in unreadable font and terms attempted to shift the guarantee onto individual drivers, which the CCPA deemed deceptive.
• The ads ran about 548 days across more than 120 cities as NCH complaints rose from 575 to 1,224, with many grievances unresolved.