Overview
- In early August 2026 the Central Consumer Protection Authority imposed penalties and orders on nine apps and sites and recovered about ₹20 lakh after a written reply to the Rajya Sabha disclosed the enforcement.
- Zepto received the largest fine of ₹7 lakh for showing lower prices then adding handling charges and an auto‑added membership (drip pricing and basket sneaking), and the company has removed the flagged features.
- Physics Wallah was fined ₹5 lakh for a pre‑selected ₹10 donation and emotionally persuasive messaging that nudged users to keep the donation, and the firm paid the penalty and discontinued the practice.
- IndiGo, BookMyShow and other firms were told to change wording or remove pre‑ticked contributions to stop confirm shaming and basket sneaking, while FirstCry, Anuj Jindal, PharmaEasy, McAfee and SpiceJet faced smaller fines for hidden fees, false urgency, forced subscriptions or pre‑ticked boxes.
- The action builds on the Prevention and Regulation of Dark Patterns Guidelines (2023) and a June 2025 CCPA advisory for self‑audits, signaling stronger behavioral oversight even though monetary penalties so far are modest.