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CCPA Fines Drishti IAS ₹5 Lakh for Misleading UPSC 2022 Result Ads

The regulator said the institute’s tally overstated its role because most named candidates used only a free interview programme.

Overview

  • Drishti IAS advertised “216+ selections in UPSC CSE 2022” using names and photographs of successful candidates.
  • CCPA found 162 of the 216 had only taken the free Interview Guidance Programme after clearing prelims and mains independently, while 54 were in IGP plus other courses.
  • The omission of course type and duration was ruled a misleading advertisement under Section 2(28) and undermined the right to informed choice under Section 2(9) of the Consumer Protection Act.
  • This is the second sanction on the institute, following a ₹3 lakh penalty in September 2024 over a similar “150+ selections” claim for 2021.
  • The penalty comes within a sector-wide enforcement drive, with 54 notices issued and over ₹90.6 lakh in fines across 26 coaching institutes, as Drishti’s CEO says new guidelines now guide compliant advertising.