Overview
- From November 3, journalists will again close reports with the classic signature format naming TV3 or Catalunya Ràdio alongside their location.
- Microphones will adopt a hybrid look that pairs the 3CatInfo cube with the traditional black (TV) and yellow (radio) foams displaying each outlet’s logo.
- 3CatInfo remains the overarching news brand, and reporters on 24-hour channels, live hits and digital pieces will continue signing as name plus 3CatInfo.
- Professional councils welcomed the shift after a manifesto signed by more than 700 current and former staff, while asking for clarity on exclusives, source attribution and workflow.
- Management urges reporters to seek credentials under 3CatInfo and plans to boost TV3 and Catalunya Ràdio visibility at headquarters, as the branding dispute continues to draw political scrutiny in Parliament.