Overview

• The market study recommends industry-led self-regulation with proportionate safeguards and transparency standards to keep AI use competition-compliant.
• Enterprises are urged to document governance processes and run regular algorithmic audits to detect unintended anti-competitive outcomes.
• The report cautions that pricing algorithms can learn to tacitly coordinate and monitor rivals, complicating detection and enforcement under competition law.
• CCI flags structural risks such as bundling, ecosystem lock-in, and Big Tech advantages in data and infrastructure that raise barriers for smaller providers.
• The regulator plans capacity building and outreach, including a dedicated think tank, international engagement, and stakeholder conferences and workshops, while situating India’s approach against stricter regimes like the EU AI Act with heavy fines.