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CCI Seeks Detailed Inputs From Blinkit, Instamart and Zepto in Antitrust Review

The regulator has sought detailed evidence on alleged deep discounting ahead of re-listing inspection applications for a potential full probe.

Overview

  • The Competition Commission of India requested further information from the All India Consumer Products Distributors Federation on pricing strategies, market dominance and operational practices of Blinkit, Instamart and Zepto.
  • The move follows a March petition accusing the three quick-commerce platforms of using deep discounts and irregular tactics to restrict competition in India’s fast-delivery sector.
  • Sources say the CCI will re-list inspection applications for the companies once it evaluates the newly submitted materials from the petitioner.
  • No formal investigation order has been issued as the commission remains in the initial review phase gathering evidence to determine if a full probe under the Competition Act, 2002 is warranted.
  • Blinkit is owned by Eternal Ltd, Instamart is operated by Swiggy Ltd and Zepto remains independent while seeking funding at a multi-billion-dollar valuation.