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CCI Releases AI Competition Study Urging Enterprise Self-Audits

The regulator favors voluntary self-audits with transparency measures, leaving enforcement unspecified.

Overview

  • India’s competition watchdog warns that AI can enable algorithmic collusion, price discrimination, predatory pricing and self‑preferencing, complicating detection under existing law.
  • The study flags concentration of data, compute and foundation models as a structural risk that can entrench big firms and raise entry barriers for startups and MSMEs.
  • A non-binding Guidance Note outlines a six‑pillar self‑audit checklist covering governance, algorithm design, testing, monitoring, transparency and integration with compliance programs.
  • A stakeholder survey cited AI‑facilitated collusion as the top concern (37%), followed by price discrimination (32%) and new entry barriers or predatory pricing (22%).
  • To build capacity, CCI plans a conference on AI regulatory issues, advocacy workshops, a dedicated think tank and deeper engagement with international competition authorities.