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CCI Orders 90-Day Investigation Into PVR INOX Over Virtual Print Fee

The action follows a Producers’ Guild complaint alleging a temporary fee turned into a discriminatory levy after theatres went fully digital.

Overview

  • In a September 30 order, the regulator directed its Director General to file findings within 90 days and to examine potential liability of PVR INOX officers under Section 48.
  • The Commission noted prima facie dominance in multiplex exhibition and cited evidence that most Hollywood releases were spared the fee while Indian producers were billed.
  • Cases against UFO Moviez and Qube were closed under Section 26(2A) with reference to a 2020 ruling that had addressed similar concerns.
  • Introduced to finance digitisation, the VPF is alleged by the Producers’ Guild to now burden small and mid-sized filmmakers long after the rollout, even as many global studios stopped paying years ago.
  • The dispute recently stalled advance bookings for Jolly LLB 3 and PVR INOX, which operates 1,700-plus screens, reported improved Q1 FY26 results despite the scrutiny.