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CBS Sets July 9 Premiere for Big Brother 28 With Expanded Multi‑Night Plan

The season reaches the franchise’s 1,000th primetime episode, with Unlocked returning before a live studio audience.

Overview

  • CBS, which announced the plans Wednesday, set a July 9 premiere at 8 p.m. ET with a 90-minute opener hosted by Julie Chen Moonves.
  • Premiere week continues with Big Brother: Unlocked on Friday, July 10, followed by another 90-minute episode on Sunday, July 12.
  • After premiere week, episodes run Wednesdays for 90 minutes, Thursdays for one-hour live evictions, and Sundays for one hour, all at 8 p.m. ET.
  • Unlocked returns with a live studio audience for the first time, while CBS has not yet named the aftershow hosts or revealed the season theme or live-feed start time.
  • Streaming access includes live viewing for Paramount+ with Showtime subscribers via local CBS feeds, next-day on-demand for Paramount+ Essential, and live feeds on Paramount+ and Pluto TV.