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CBS Sets First Live 'Price Is Right' Holiday Special

The network is leaning into live, cross-network broadcasts to spur real-time viewing.

Overview

  • CBS, which announced its fall lineup on Wednesday, ordered The Price Is Right Live as a one-hour holiday special hosted by Drew Carey with announcer George Gray.
  • The broadcast will run in real time with cameras showing the crew resetting games and flipping the stage during breaks to highlight the pressure of a true live show.
  • Nickelodeon’s Kids’ Choice Awards will air live on November 14 at 8 p.m. ET/PT in a first-time simulcast on CBS and Nickelodeon from Los Angeles.
  • CBS will also carry the MTV Video Music Awards on September 27 through a simulcast with MTV, with New Year’s Eve: Nashville’s Big Bash returning and the Golden Globes set for January 10, 2027, alongside previously announced AMAs and Tony Awards.
  • Fremantle produces The Price Is Right with John Quinn as executive producer, and CBS Entertainment chief Amy Reisenbach cited Carey’s past live-episode experience as key to greenlighting the special.