CBS Sells Out Super Bowl LVIII Commercial Space in Early Benchmark, Maintaining Prices at $6.5-7M per 30 Seconds

Unprecedented ad sales achieved months ahead of historical schedule due to first Nickelodeon Simulcast, and maintained pricing strategy despite sluggish TV-ad market.

• CBS has sold out all its advertising inventory for Super Bowl LVIII, months ahead of the typical timeline. Ad spaces for previous games were typically sold only days before kickoff.
• The pricing for a 30-second ad spot during the 2024 Super Bowl remained constant at around $6.5-7 million, similar to what Fox charged for Super Bowl LVII.
• The unprecedented early sales have been attributed to the first Nickelodeon simulcast of the Super Bowl, which attracted more family-friendly and children-focused brands to buy ad spaces.
• Super Bowl LVIII marks a significant success for Paramount and CBS amidst a sluggish TV-advertising market and overall advertising declines in traditional media channels.
• In addition to not increasing ad rates, CBS offered a bespoke broadcast for kids and families on Nickelodeon, affecting the type of advertisers purchasing slots.

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