Overview

• CBS opened its Week 3 pregame with a 1970s-themed studio, vintage graphics, and Brent Musburger’s classic voiceover that began, “You are looking live.”
• Musburger, 86, reunited in the New York studio with host James Brown and analysts Bill Cowher, Nate Burleson, and Matt Ryan, who all wore period attire.
• In-game team members Ian Eagle and J. J. Watt also adopted retro looks to match the network-wide tribute.
• During the broadcast, Musburger recalled flying rookie Walter Payton to Chicago for a TV interview in 1975, a move he said frustrated then–Bears GM Jim Finks during contract talks.
• The NFL Today traces to a 1964 launch, expanded in 1967, and was relaunched in 1975 with Musburger, Irv Cross, and Phyllis George, establishing the template for modern pregame shows.