CBS Faces Pressure to Cancel Super Bowl Ads from Chinese Company Temu
A coalition of Republican lawmakers and state attorneys general urge CBS to drop Temu's Super Bowl ads over allegations of forced labor and CCP ties.
- Republican lawmakers and state attorneys general have written to CBS and Paramount Global, urging them to not air Super Bowl ads from Temu, a Chinese e-commerce giant accused of using forced labor.
- Temu, linked to the Chinese Communist Party, plans to spend $15 million on Super Bowl ads despite allegations of violating the Uyghur Forced Labor Prevention Act.
- The controversy arises as Temu seeks to expand its market share in the US, following its success as the most downloaded app in the country last year.
- Critics argue that airing Temu's ads would symbolize a victory for the Chinese Communist Party and undermine American values.
- CBS and Paramount Global have not yet responded to the calls for action, amid concerns over Temu's compliance with U.S. laws and regulations.