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CBRE Names Annie Dean to Lead New Industrious Building Experience Lab

The initiative will turn workplace usage data into hospitality-grade services at scale.

Overview

  • Dean becomes global chief strategy officer for Building Operations & Experience and will helm the CBRE x Industrious Building Experience Lab.
  • The lab will partner with clients to gather anonymized workplace-usage data and convert findings into research and real-world products that make offices feel more like high-service hotels.
  • Initial collaborations are expected to begin by year-end, with the first marketwide product targeted for the first half of 2026, according to CBRE.
  • CBRE highlights its reach as a foundation for the effort, citing roughly two billion square feet under management and about 40 million daily entrants to CBRE-run offices.
  • The launch aligns with CBRE’s integration of Industrious and the coworking brand’s plan to open three new Manhattan locations under its Indy by Industrious banner before year-end.