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CBP in Louisville Seizes 160 Counterfeit Rolex Watches Valued at $2.57 Million

The case underscores a broader CBP push against fake goods, with the agency reporting nearly 79 million items seized in fiscal 2025 worth more than $7.3 billion at retail prices.

Overview

  • Officers intercepted the parcel on November 17 after it arrived from Taiwan en route to a residence in Houston.
  • The shipment contained 160 Rolex Just Date watches bearing protected trademarks that were seized after inspection.
  • CBP’s Centers of Excellence and Expertise determined the watches were inauthentic.
  • Had the items been genuine, the manufacturer’s suggested retail price would have totaled $2.57 million.
  • CBP says counterfeit sales are a profitable transnational crime and warns that fake goods, including medications, cosmetics, toys and electronics, can endanger consumers and harm legitimate businesses.