Overview
- The CBF formally presented the proposal to clubs on Monday as part of second-round talks about creating a national league and asked partners to negotiate a new match calendar.
- A federation study of 2023–2025 fixtures produced an attractiveness coefficient and found midweek 19:00 matches and Sunday kickoffs after 20:00 generate the lowest attendances.
- The proposal prioritizes daytime slots, notably expanding Sunday 11:00 games where climate permits, while keeping Saturday night fixtures less affected by the review.
- CBF also wants to reduce direct scheduling conflicts between Série A and Série B so both divisions can win greater visibility and commercial value.
- Implementation faces clear limits from broadcasters' contracts, CONMEBOL competition dates, the 66-hour player recovery rule, public security logistics and differing club interests, so the measures remain subject to multi-party agreement.