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2mo ago

CBC/Radio-Canada Unveils Five-Year Plan to Reach Youth, Newcomers and Dissatisfied Users

The overhaul follows evidence of declining use among key groups.

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In a five-year plan released this week, CBC/Radio-Canada said it will work to connect with children and youth, newcomers to Canada and those who aren't satisfied with or don't use its services. A major focus will be on rural areas and Western Canada.

Overview

  • The strategy prioritizes children and youth, newcomers, and people who do not use or are dissatisfied with CBC services to broaden the public broadcaster’s reach.
  • President Marie-Philippe Bouchard says outreach to dissatisfied users will concentrate on rural areas and Western Canada, citing Alberta and Saskatchewan.
  • CBC plans to reallocate resources, end some activities, and hire journalists for 15 to 20 underserved communities, with added investment in Northern coverage.
  • Digital growth measures include expanding content on YouTube and TikTok, building a broader creator and influencer network, and increasing ad-supported streaming channels.
  • Countering misinformation, including AI-driven disinformation, is a stated priority with new shared tools and partnerships, aligning with a federal pledge to bolster CBC’s mandate and funding.