Overview

• CBC/Radio-Canada will prioritize children and youth, newcomers, and non-users or dissatisfied users rather than relying on existing audiences.
• President Marie-Philippe Bouchard identified many dissatisfied users in rural areas and Western Canada, citing Alberta and Saskatchewan as examples.
• The strategy reallocates resources, ends some current activities, and commits to hiring journalists for 15 to 20 communities, with added investment in Northern Canada.
• The broadcaster will expand on third-party platforms such as YouTube and TikTok, grow ad-supported streaming channels, and work with creators to reach new audiences.
• CBC plans to deploy fact-checking and shared digital tools, collaborate with media and schools, and counter AI-generated misinformation, a mandate set against recent Liberal promises of a $150 million funding boost and statutory protection.