Overview
- Hummels publicly described growing frustration and detailed failures on Instagram and LinkedIn as she prepared her annual WiesnBummel.
- The event shifted this year to a multi‑tent 'Zelt‑Hopping' format, which increased coordination needs across multiple locations on the Theresienwiese.
- She listed concrete last‑minute problems, including late or damaged deliveries, a missing design, an unexpected extra permit, a customs technical glitch, furniture that would not fit elevator access, and missing SIM cards for guest phones.
- Hummels stressed she is the decision‑maker for the WiesnBummel rather than a large event agency and said her small team has been working to fix issues so guests will not notice.
- The WiesnBummel, held since 2016, took place on Monday, September 21, and coverage focused on both the behind‑the‑scenes operational strain and the event’s lively celebrity turnout.