Overview

• The Agència Catalana de Turisme unveiled its first campaign aimed primarily at Catalan residents under the slogan “Catalunya, la millor cuina del món.”
• The launch at the Palau de la Música Catalana brought together roughly 150 top chefs and government officials before an audience of about 500 attendees.
• A central promotional video highlights producers, wineries and enologists to underline the authenticity behind Catalan gastronomy.
• Generalitat de Catalunya signed a five-year agreement with the Institut Català de la Cuina to exploit the Cuina Catalana brand.
• The initiative targets domestic diners alongside markets in Spain, France, Germany, the United Kingdom and the United States to boost a sector that accounts for 20% of Catalonia’s GDP.