Overview

• The two-minute “Heirloom” spot premiered online on July 16 and features Chalamet in a remote produce shop negotiating antiquated payments.
• Chalamet recruited longtime collaborators Aidan Zamiri and Elijah Bynum to write and direct the narrative-driven advertisement.
• The ad is now screening in U.S. cinemas before Superman and will roll out ahead of The Fantastic Four: First Steps.
• Out-of-home displays in New York City and Los Angeles extend the campaign’s message of accessible modern banking.
• Cash App plans to introduce limited-edition Card stamps designed by Chalamet in the coming months to reinforce its financial literacy push.