Overview
- Warner Bros. Discovery is restoring the service’s HBO Max name after the 2023 switch to Max, a reversal announced in May 2025.
- Bloys acknowledged internal uncertainty about what qualified as a Max Original, describing the label as nebulous in earlier phases.
- He now defines Max Originals as more cost-efficient series with higher episode counts designed to reach audiences adjacent to core HBO fans.
- The updated strategy uses Max Originals to help deliver new programming 52 weeks a year while preserving HBO as the prestige flagship.
- Bloys framed Netflix as a consumer utility and said research indicates demand for HBO originals, pay-one movies, Warner Bros. TV library titles, procedurals, documentaries, and comedy specials.