Overview

• Analysts and industry leaks widely peg Apple’s next hardware event for September 9, where four models—the iPhone 17, 17 Air, 17 Pro and 17 Pro Max—are expected to debut.
• dbrand’s Tank Case renders and an alleged Apple marketing image shared by a tipster depict a full-width horizontal “camera bar” housing triple lenses, LiDAR and flash on Pro variants.
• Multiple tipsters report that the iPhone 17 Pro will start at $1,049, marking a $50 increase over last year’s Pro model and introducing 256GB as the new entry-level storage.
• Core upgrades across the lineup are said to include A19 and A19 Pro chips, 120Hz OLED displays and a 24MP front camera, with Pro models adding triple 48MP rear sensors and vapor-chamber cooling.
• Analysts link the price bump and higher storage tiers to rising component costs and US-China tariffs, though Apple has not formally confirmed any specifications.