Overview

• Rep. Greg Casar introduced the Stop AI Price Gouging and Wage Fixing Act of 2025 to outlaw automated, individualized pricing and wage-setting based on surveillance data.
• The legislation would authorize the Federal Trade Commission and state attorneys general to enforce the ban, allow private lawsuits and prevent arbitration clauses from blocking challenges.
• An FTC report released in January confirmed that location and browsing history can be used to charge different consumers varying prices for identical goods and services.
• New York and California have enacted or proposed laws requiring disclosure or prohibiting algorithmic pricing driven by personal data, setting the stage for a national standard.
• Delta Air Lines plans to use AI to price 20 percent of its fares this year through Fetcherr even as it insists no personalized offers will rely on individual consumer data.