Overview

• Rep. Greg Casar formally filed the Stop AI Price Gouging and Wage Fixing Act on July 23 as the first federal effort to prohibit surveillance-based price and wage algorithms.
• The bill bars companies from using personal data—such as browsing history, location or device information—to tailor individual prices or wages.
• It gives the Federal Trade Commission sole power to enforce the ban, permits state and private lawsuits and prevents arbitration clauses from blocking legal action.
• Consumer advocates and privacy groups have endorsed the proposal, warning that AI-driven pricing could exploit users’ financial vulnerability without their knowledge.
• Delta Air Lines has denied that its planned AI fare models target customers with personal data as lawmakers prepare to scrutinize the company’s practices after the August recess.