Overview

• Shaqbot uses real voice recordings and custom response logic approved by O’Neal to answer questions and help customers browse inventory.
• Shaqvana.com hosts the experience with a Shaq Filter that spotlights roomy interiors, sunroofs, and higher horsepower choices.
• O’Neal appears in new broadcast and digital commercials tied to the nationwide rollout.
• Carvana describes this as its first instance of integrating a celebrity’s likeness directly into customer-facing technology.
• O’Neal and Carvana plan a car-giveaway effort with recipients personally selected by O’Neal and Ryan Keeton, with details still being implemented.