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Carvajal Centers Culture Over Tech in Córdoba Newsroom Innovation Forum

Telecom marks a decade of Redacciones5G with plans to publish the full keynote online.

Overview

  • Miguel Carvajal Prieto delivered the central talk at Telecom Argentina’s Innovación, Tecnología y Periodismo event in Córdoba, stressing that real change starts with mindset.
  • He argued leaders must reconnect teams with a clear mission focused on audiences and cautioned against chasing tools without cultural alignment.
  • Carvajal urged outlets to avoid organizational imitation, to recruit hybrid bridge roles across editorial, product, data and commercial, and noted Reuters reports a shortage of such talent.
  • Cadena 3 detailed its internally built app El Mensajero, now upgraded with an AI layer to surface trends and help prioritize the daily agenda.
  • Telecom highlighted 10 years of Redacciones5G, citing reach to 350+ media and training for 10,000+ professionals and 3,000+ students, and noted the program’s recent Inter American Press Association recognition.