Overview

• Cartier announced Jacob Elordi as its newest house ambassador, marking his first appearance for the maison.
• The campaign centers on a Sofia Coppola–directed film that was shot in New York City to preface the LOVE Unlimited collection.
• Behind-the-scenes stills were photographed by Isabella Elordi, offering a more personal view of the production.
• The LOVE Unlimited bracelet introduces a doubled loop with the signature screw motif and a concealed clasp that sits flush on the wrist.
• The film revisits the 1969 icon with a restrained, cinematic tone that highlights how the jewelry lives on the body.