Overview

• Jacob Elordi makes his debut as a Cartier ambassador in the campaign directed by Sofia Coppola.
• Shot in New York, the film nods to the city where the original Love bracelet was introduced in 1969.
• The featured Love Unlimited bracelet retains the signature screws while integrating a hidden clasp so it lies flush on the wrist.
• Coppola employs soft light and unhurried pacing to show how the jewelry lives on the body.
• Elordi’s minimal wardrobe and natural gestures position the piece as an extension of self, echoing the line’s balance between permanence and ease.